Skip to content

Fall 2027 applications are open — priority deadline is December 1

Campora

University
Apply now

Undergraduate School of Business

Marketing B.S.

Brand, digital and analytics — and an agency-style studio that works with real Boston clients.

Apply now Request info
Students talking at a café table
Credential
B.S.
Duration
4 years
Credits
120
Format
On campus
Tuition
$58,400 /yr
Next start
Aug 30, 2027
Apply by
Jan 15, 2027

Program overview

What this program is about

Marketing majors study how people choose, then learn to reach them with data and creativity. Courses cover brand strategy, digital advertising, analytics and consumer research.

In the Campora Agency studio, students run campaigns for local businesses and nonprofits, building a portfolio before they graduate.

Learning by doing

Every Campora program includes hands-on work outside the classroom — a co-op, a clinical placement, a residency, a studio project or faculty research. Boston is our campus: more than 600 employers and 30 hospitals are a short ride away.

  • 93%employed or in grad school within six months
  • $62,000median starting salary
  • 23students in an average class

What you will learn

  • Research consumers and markets
  • Plan brand and campaign strategy
  • Run and measure digital advertising
  • Use analytics to make marketing decisions
  • Present ideas to clients

Curriculum

Your courses, term by term

120 credits across 8 terms. Course codes and credits as listed in the 2026–27 catalog.

Year 1 · Fall 16 credits
CodeCourseCredits
MKT 101Principles of Marketing4
WRT 101First-Year Writing Seminar4
MKT 111Consumer Behavior4
CAP 101Boston as Classroom (First-Year Seminar)4
Year 1 · Spring 16 credits
CodeCourseCredits
MKT 121Business Statistics4
MTH 140Introduction to Statistics4
MKT 201Marketing Research4
PHL 110Ethics and Society4
Year 2 · Fall 16 credits
CodeCourseCredits
MKT 211Digital Marketing4
HIS 120American Histories4
MKT 221Brand Management4
COM 210Public Speaking4
Year 2 · Spring 16 credits
CodeCourseCredits
MKT 301Marketing Analytics4
MKT 311Content and Social Media4
MKT 321Sales and Negotiation4
MKT 401Global Marketing4
Year 3 · Fall 16 credits
CodeCourseCredits
MKT 411Campora Agency Studio4
MKT 421Marketing Capstone4
MKT 3xxMajor elective4
ELE —Free elective4
Year 3 · Spring 16 credits
CodeCourseCredits
ELE —Free elective4
MKT 3xxMajor elective4
ELE —Free elective4
ELE —Free elective4
Year 4 · Fall 12 credits
CodeCourseCredits
MKT 3xxMajor elective4
ELE —Free elective4
ELE —Free elective4
Year 4 · Spring 12 credits
CodeCourseCredits
MKT 3xxMajor elective4
ELE —Free elective4
ELE —Free elective4

Concentrations

Shape the degree around your interests

  • 01

    Digital & Social

    Paid media, SEO and social strategy.

  • 02

    Brand Management

    Positioning, identity and storytelling.

  • 03

    Marketing Analytics

    Data, testing and attribution.

Career outcomes

Where graduates go

  • Marketing manager $148,000
  • Digital marketing specialist $72,000
  • Market research analyst $78,000
  • Brand strategist $84,000

Median annual pay in Massachusetts, U.S. Bureau of Labor Statistics occupational data (2025), rounded.

Recent graduates work at

  • HubSpot
  • Reebok
  • New Balance
  • Hill Holliday
  • Dunkin’
  • Wayfair

Admissions

What you need to apply

  • Campora online application or the Common App
  • Official high school transcript (college transcripts for transfer students)
  • One counselor or teacher recommendation
  • Personal essay, 250–650 words
  • SAT or ACT scores optional (test-optional)

Deadlines

Early Action
Nov 1, 2026
Priority scholarship
Dec 1, 2026
Regular Decision
Jan 15, 2027
Transfer students
Mar 1, 2027

Tuition & aid

Cost and how to pay for it

Tuition2026–27, full time$58,400
Student activity & technology fee$1,180
Campus housingdouble room$13,900
Meal planunlimited$6,800
Books & suppliesestimate$1,200
Estimated total per year$81,480

Scholarships for this program

  • $24,000/yrPresidential ScholarshipGPA 3.8 or higher, renewable
  • $18,000/yrDean’s ScholarshipGPA 3.5 or higher, renewable
  • up to $30,000Commonwealth Grantneed-based, filed with the FAFSA

Estimate your net cost

Faculty

Who teaches you

Our Campora Agency campaign tripled a bakery’s online orders. That case study got me hired.

Jasmine Rivera B.S. Marketing, Class of 2024

FAQ

Questions students ask

Do I need design skills?

No. Courses teach the tools you need, and you work in teams with design students.

How long does the program take?

4 years of full-time study. Students who bring AP or transfer credit can finish sooner.

When can I start?

The next start date is August 29, 2027. Apply by January 14, 2027 for priority review.

Can international students apply?

Yes. Campora is approved to enroll F-1 students; our International Student Office helps with the I-20 and arrival.

How do I pay for it?

91% of students receive grants, scholarships or employer support. File the FAFSA and use the net price calculator on the Tuition & Aid page.

Related programs

You might also like

All programs
Undergraduate

School of Business

Finance B.S.

  • 4 years
  • On campus
  • 120 credits

Tuition$58,400/yr

Next startAug 30, 2027

Graduate

School of Business

Accounting M.S.

  • 12 months
  • Evening & weekend
  • 30 credits

Tuition$1,390/credit

Next startJan 19, 2027

Certificate

School of Business

Project Management Graduate Certificate

  • 8 months
  • Online
  • 12 credits

Tuition$1,150/credit

Next startJan 19, 2027

Request information

Questions? We’ll answer in one day

Tell us a little about you and an admissions counselor will email you with answers, visit dates and next steps.

  • A reply from a real counselor within one business day
  • Cost and scholarship estimate for your program
  • Invitations to open houses and virtual sessions

Marketing

Next step

Ready to start Marketing?

Apply online in about 15 minutes, ask a counselor anything, or come and see campus for yourself.

Apply nowRequest infoVisit campus